In 2016, a famous boutique in Paris called Colette collaborated with a watch customization company called MAD Paris to manufacture a special version of the Rolex Milgauss watch. This version had a unique design on the dial (the face of the watch). The watch was sold as a “limited edition”, with only five pieces made, each with its own number.

What is “Who Cares I’m Already Late Watch”?

The dial features blue cursive writing that says “Who cares I’m already late”. The dial has no traditional hour or minute markers, and the numbers 1-12 are randomly scattered around the bottom of the dial.

Additionally, the lightning bolt-shaped hand of the Who Cares Im Already Late Rolex watch, which is a signature design feature of the Milgauss, has been painted blue, and the hour and minute hands have also been given a blue glow-in-the-dark coating.

The original “Who Cares Edition” Rolex Milgauss watches didn’t get much attention when they were released. Customizing a watch and calling it a “limited edition” is something anyone can do, so it is hard for customizers to stand out. Colette closed for good in 2017, but MAD Paris is still going strong, customizing luxury watches like Artisans de Genève and Blaken.

Did Rolex approve these custom watches?

No, Rolex did not approve the Who Cares Im Already Late Rolex watches, or any other custom versions of their watches.

Who cares I’m already late Rolex how many were made?

Rolex who cares I’m already late was sold as a “limited edition,” with only five watches made, each numbered individually and costing $18,200.

Copies of the Rolex Who Cares Im Already Late

Google Trends didn’t show much interest in the “Who cares I’m already late Rolex” until 2023. This suggests it wasn’t the original watches that went viral, but rather a series of custom dials inspired by the Colette x MAD Paris design. If you look closely at the text, you’ll notice these later versions aren’t exact copies of the original dial – copying it exactly could lead to legal issues. But manufacturing a similar design is a bit of a grey area. For example, if you look at the “d” in “already,” you can spot differences between the dials made by different manufacturers. It’s clear that multiple factories are now producing these Rolex who cares I’m already late dials.

How Much Does It Cost to Buy Who Cares I’m Already Late Watch?

Now that these dials have become popular, the original five MAD Paris x Colette Milgauss watches are likely worth more than their original price of $18,200. However, you can easily find a steel Datejust II or Datejust 41 with a custom “Who cares” dial for around $10,000.

Conclusion

The Rolex Who Cares Im Already Late watch, created in 2016 through a collaboration between Colette and MAD Paris, was a limited edition with only five made. Though it didn’t initially attract much attention, the design has since gained popularity, inspiring similar custom dials. Despite this, if you are a fan of Rolex watches, but can’t afford them, you can choose to buy Clean Factory Watches.

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